Product Design
Subscriptions
Sports
From Single Sessions to Scalable Mentorship
An end-to-end redesign that reimagines mentorship for both athletes and students
XPAND connects student athletes with professional athletes through 1:1 mentorship. To expand beyond single sessions, I led an end-to-end redesign — from research and interviews to onboarding, settings, and the XP Hub — creating a seamless experience for both students and professionals.
MY ROLE
•
Led end-to-end design
•
Information Architecture
•
UI Design
•
Interactive Prototyping
DURATION
6 months
The Challenge
With growing demand for repeat sessions, XPAND needed to introduce packages that boosted retention and value—requiring a full redesign of the user journey from discovery to checkout.
XPAND’s move to introduce mentorship packages meant rethinking the entire 1:1 experience. I led the redesign from research to handoff—analyzing competitor models, speaking with athletes and users, and aligning with finance on pricing and value.
For this case study, I asked: how might we introduce XPAND’s new mentorship packages in a way that clearly communicates their value and creates a seamless, engaging experience for both student and professional athletes?
The Solution
Redesigned XPAND’s 1:1 experience to introduce session packages, supporting both single and packaged sessions for athletes and students
The XPAND solution required considering multiple processes across the entire end-to-end experience.
From defining package options with athletes and users, aligning monetization with finance, updating onboarding flows, redesigning platform settings, to restructuring the XP Hub, every touchpoint had to work together seamlessly.
The goal was a cohesive system that clearly communicated single sessions and packages while balancing the needs of both student and professional athletes.
Seamless Onboarding: Designing Quick, Flexible Package Setup Based on User Research
Using insights from interviews, I created an onboarding flow that lets athletes easily select preset packages or edit offerings, ensuring a fast, intuitive setup aligned with their needs.
Research
Qualitative & Quantitaive Research Reveals How Users Want Clarity,Flexibility, and Control
Learning from Competitors
Analyzed WHOP, ADPList, and Intro to identify best practices in offerings, booking flows, mentorship communication, onboarding, and session management.
Hearing Directly from Our Two Target Users: Student Athletes Parents and the Professional Athletes
Interviewed 13 users — student athletes, parents, and professional athletes — to uncover preferences for package structure, session frequency, response times, and package presentation.
User interviews highlighted the importance of clear package structure, flexible scheduling, and transparent communication throughout the mentorship experience
Synthesis
What Users Value: Clarity, Flexibility, and Control
Synthesizing insights from competitive analysis and user interviews, I focused the end-to-end design on addressing the key needs of the experience:
Analysis of competitors revealed the importance of clear session structure, seamless booking flows, and transparent mentorship communication
User Testing
User Testing: Ensuring Athletes & Student Athletes Could Onboard and Navigate the XP Hub
Testing Goals:
Ensure professional athletes understand how to onboard and manage their packages.
Ensure student athletes can navigate the XP Hub and book single sessions or packages.
The most challenging—and rewarding—part of the redesign was reorganizing the XP Hub.
Balancing multiple variations of call cards for single sessions and packages pushed me to think deeply about hierarchy, clarity, and user flow, and I loved the problem-solving involved in creating an intuitive, scalable experience.
Ideation
Designing the End-to-End Experience
When introducing mentorship packages, I had to consider the full end-to-end experience, knowing changes would impact multiple areas of the platform:
Onboarding: Athletes now had the option to offer packages, so onboarding needed to introduce this clearly and quickly. Interviews revealed users valued a fast, seamless setup without spending too much time onboarding.
1:1 Call Flow: Clicking “One-on-One Call” now needed to present multiple package options rather than a single session.
XP Hub: With the shift from only single sessions to packages, the XP Hub required a reorganization to clearly display upcoming calls, package details, and availability.
Platform Settings: Athletes needed the ability to edit package details, change names, and manage offerings flexibly.
Define Package Options
Redesign the Product Detail Page to enhance clarity and engagement
Updating Onboarding Flows
Redesign the Product Detail Page to enhance clarity and engagement
Redesigning Platfrom Settings
Redesign the Product Detail Page to enhance clarity and engagement
Restructing XP HUB
Redesign the Product Detail Page to enhance clarity and engagement
Solving the Main Issue: Making the Edit Button More Prominent
Based on user testing, it became clear that the edit button for packages was easy to miss. I redesigned the button to be more prominent and intuitive, improving discoverability and making it simple for athletes to customize their offerings.
Starting with Paper Sketches to Map the Experience
Starting with Paper Sketches to Map the Experience
Future Innovations & Opportunities for Growth
In the future, we could track how users interact with packages and 1:1 sessions, using performance data to make informed improvements and optimize the experience where needed
100%
Students could easily compare and select packages
85%
Students and athletes found it easy to see upcoming calls; a few athletes missed the “edit package” option
90%
Athletes quickly understood preset packages; some needed guidance for editing offerings
Product Design
Subscriptions
Sports
From Single Sessions to Scalable Mentorship
An end-to-end redesign that reimagines mentorship for both athletes and students
XPAND connects student athletes with professional athletes through 1:1 mentorship. To expand beyond single sessions, I led an end-to-end redesign — from research and interviews to onboarding, settings, and the XP Hub — creating a seamless experience for both students and professionals.
MY ROLE
•
Led end-to-end design
•
Information Architecture
•
Designed & handed off
•
Interactive Prototyping
DURATION
4 months
The Challenge
With growing demand for repeat sessions, XPAND needed to introduce packages that boosted retention and value—requiring a full redesign of the user journey from discovery to checkout.
XPAND’s move to introduce mentorship packages meant rethinking the entire 1:1 experience. I led the redesign from research to handoff—analyzing competitor models, speaking with athletes and users, and aligning with finance on pricing and value.
For this case study, I asked: how might we introduce XPAND’s new mentorship packages in a way that clearly communicates their value and creates a seamless, engaging experience for both student and professional athletes?
The Solution
Redesigned XPAND’s 1:1 experience to introduce session packages, supporting both single and packaged sessions for athletes and students
The XPAND solution required considering multiple processes across the entire end-to-end experience.
From defining package options with athletes and users, aligning monetization with finance, updating onboarding flows, redesigning platform settings, to restructuring the XP Hub, every touchpoint had to work together seamlessly.
The goal was a cohesive system that clearly communicated single sessions and packages while balancing the needs of both student and professional athletes.
Research
Qualitative & Quantitaive Research Reveals How Users Want Clarity,Flexibility, and Control
Learning from Competitors
Analyzed WHOP, ADPList, and Intro to identify best practices in offerings, booking flows, mentorship communication, onboarding, and session management.
Analysis of competitors revealed the importance of clear session structure, seamless booking flows, and transparent mentorship communication
Hearing Directly from Our Two Target Users: Student Athletes Parents and the Professional Athletes
Interviewed 13 users — student athletes, parents, and professional athletes — to uncover preferences for package structure, session frequency, response times, and package presentation.
User interviews highlighted the importance of clear package structure, flexible scheduling, and transparent communication throughout the mentorship experience
Synthesis
What Users Value: Clarity, Flexibility, and Control
Synthesizing insights from competitive analysis and user interviews, I focused the end-to-end design on addressing the key needs of the experience:
Define Package Options
Redesign the Product Detail Page to enhance clarity and engagement
Updating Onboarding Flows
Redesign the Product Detail Page to enhance clarity and engagement
Redesigning Platfrom Settings
Redesign the Product Detail Page to enhance clarity and engagement
Restructing XP HUB
Redesign the Product Detail Page to enhance clarity and engagement
Ideation
Designing the End-to-End Experience
When introducing mentorship packages, I had to consider the full end-to-end experience, knowing changes would impact multiple areas of the platform:
Onboarding: Athletes now had the option to offer packages, so onboarding needed to introduce this clearly and quickly. Interviews revealed users valued a fast, seamless setup without spending too much time onboarding.
1:1 Call Flow: Clicking “One-on-One Call” now needed to present multiple package options rather than a single session.
XP Hub: With the shift from only single sessions to packages, the XP Hub required a reorganization to clearly display upcoming calls, package details, and availability.
Platform Settings: Athletes needed the ability to edit package details, change names, and manage offerings flexibly.
Starting with Paper Sketches to Map the Experience
Translating Sketches into Low-Fidelity Wireframes
The most challenging—and rewarding—part of the redesign was reorganizing the XP Hub.
Balancing multiple variations of call cards for single sessions and packages pushed me to think deeply about hierarchy, clarity, and user flow, and I loved the problem-solving involved in creating an intuitive, scalable experience.
Seamless Onboarding: Designing Quick, Flexible Package Setup Based on User Research
Using insights from interviews, I created an onboarding flow that lets athletes easily select preset packages or edit offerings, ensuring a fast, intuitive setup aligned with their needs.
User Testing
User Testing: Ensuring Athletes & Student Athletes Could Onboard and Navigate the XP Hub
Testing Goals:
Ensure professional athletes understand how to onboard and manage their packages.
Ensure student athletes can navigate the XP Hub and book single sessions or packages.
100%
Students could easily compare and select packages
85%
Students and athletes found it easy to see upcoming calls; a few athletes missed the “edit package” option
90%
Athletes quickly understood preset packages; some needed guidance for editing offerings
Solving the Main Issue: Making the Edit Button More Prominent
Based on user testing, it became clear that the edit button for packages was easy to miss. I redesigned the button to be more prominent and intuitive, improving discoverability and making it simple for athletes to customize their offerings.
Future Innovations & Opportunities for Growth
In the future, we could track how users interact with packages and 1:1 sessions, using performance data to make informed improvements and optimize the experience where needed