From Bats to Footwear: Expanding Marucci’s Digital Presence
Marucci Sports, a leader in baseball and softball equipment, expanded into a new product category: footwear. I was brought in on a two-month contract to design digital experiences that would introduce this new category, highlight the innovative technology behind the shoes, and ensure customers could easily explore and understand the product features.
My Role
UX Research & Market Analysis
Competitor Benchmarking
UX/UI Design for Landing Page, PDPs, and Interactive Components
Collaboration with Marketing & Development Teams
Stepping Into a New Category
Conducted competitive analysis of footwear brands and studied user expectations within the baseball/softball market.
Designed a high-impact landing page to launch Marucci’s footwear category, establishing trust in their expansion beyond bats and gear.
Crafted a visual narrative combining bold product visuals with clear messaging around innovation, performance, and athlete confidence.
Technology Education Through Interactivity
Marucci’s key priority was ensuring users understood the unique BOA Fit System technology in their footwear.
I designed an interactive component that allowed users to explore features hands-on, making the experience both engaging and educational.
This helped transform technical product details into an intuitive, user-friendly story.
Impact That Moves the Needle
Elevated Marucci’s digital presence as they entered a new market category.
Increased user engagement through interactive design, making complex product features accessible.
Strengthened customer confidence by aligning the digital experience with Marucci’s brand values of preparation, performance, and innovation.