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Bringing Marucci to the Diamond: Cleats That Perform

Footwear Landing Page & PDP Redesign

Redesigned Marucci’s digital experience to highlight their first-ever performance cleats, enabling athletes to explore technology and features faster and more confidently.My Role

  • UX Research & Market Analysis

  • Competitor Benchmarking

  • UX/UI Design for Landing Page, PDPs, and Interactive Components

  • Collaboration with Marketing & Development Teams

From Bats to Cleats: A Digital Experience Gap

Marucci was expanding from bats into performance footwear, but the website didn’t support this new product line.

Athletes and fans struggled to understand the advanced features of the cleats, especially the BOA Fit System, a precision lacing technology designed for real-time adjustments.

Critical product details were buried in static PDPs, videos were scattered, and lifestyle imagery didn’t clearly connect technology to on-field performance. Users had to click multiple times to find the information they needed, reducing engagement and confidence.

Learning From Athletes and Competitors

I studied competitors like Hoka to understand how brands communicate advanced foot technology online.

I conducted user research to see how athletes and coaches interact with footwear online:

  • Observed how users explore product features, sizing guides, and technology descriptions

  • Mapped out the decision-making process for selecting cleats

  • Prioritized the most impactful features and storytelling elements

I studied competitors like Hoka to understand how brands communicate advanced foot technology online.

I conducted user research to see how athletes and coaches interact with footwear online:

  • Observed how users explore product features, sizing guides, and technology descriptions

  • Mapped out the decision-making process for selecting cleats

  • Prioritized the most impactful features and storytelling elements

I studied competitors like Hoka to understand how brands communicate advanced foot technology online.

I conducted user research to see how athletes and coaches interact with footwear online:

  • Observed how users explore product features, sizing guides, and technology descriptions

  • Mapped out the decision-making process for selecting cleats

  • Prioritized the most impactful features and storytelling elements

Meet the Athlete: Jordan’s Journey to the Perfect Fit

Meet Jordan, a collegiate pitcher trying to find cleats that optimize fit and movement.

  • Wants to quickly understand features, watch action videos, and see real-time fit adjustment in action

  • Practices 5–6 times per week and values performance-enhancing technology

  • Efficiency and clarity are crucial — every click matters

How We Set the Course: Design Goals That Matter

Let’s Collaborate

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NINTHHOUSEDESIGN

Let’s
Collaborate

Dribbble

Linkedin

Let’s
Collaborate

Dribbble

Linkedin

NINTHHOUSEDESIGN