Redefining Direct Sales: IT WORKS! Design
For the redesign of the "Join as a Distributor" page at IT WORKS!, I focused on making the process visually appealing and easy to navigate, incorporating interactive components that boosted user engagement. The new video carousel featured success stories that resonated with potential distributors. As a result, the page saw a 30% increase in conversions within the first two months, and the interactive elements achieved high click-through rates, significantly enhancing the overall user experience and driving business growth.
From Insight to Interaction: Bringing the Platform to Life
Earnings Graphics: Based on research, I highlighted that the average distributor earns $299/month, visualized through engaging graphics to align with the target audience's goal of earning an extra $200 monthly.
Video Carousel: Showcased trips and success stories from distributor events, tapping into the audience's desire for travel and lifestyle experiences. The carousel added dynamic, engaging content that highlighted the rewards of being a distributor.
Interactive Components: Incorporated elements with high click-through rates to boost engagement and guide users through the distributor sign-up process.
Making Success Clear, Accessible, and Engaging
In-Depth Research That Drove Strategic and Design Alignment
This project began with extensive research into the target audience’s motivations, aspirations, and challenges. Key insights revealed that users were highly motivated by earning an extra $200 per month, with the $299/month average earnings serving as a powerful aspirational benchmark. Additionally, the audience's love for travel inspired the inclusion of a video carousel showcasing distributor trips, aligning the design with their dreams and lifestyle goals.
The research also highlighted a sense of insecurity among the audience and a strong need for guidance. To address this, I created an animated component spotlighting the distributor app’s tools and resources, showcasing the mentorship and support available to new distributors. This feature aimed to reassure users and help them feel confident and equipped for success.
To ensure the research findings were actionable, I compiled a comprehensive 60-page slide deck summarizing these insights and presented it to the executive team. This presentation reshaped our strategic approach, leading to more targeted initiatives and ensuring alignment with the audience’s needs and aspirations. The deck not only influenced this project but also set the foundation for future user-centered decisions, transforming how the company connects with its audience.
Result
The redesign of the "Join as a Distributor" page resulted in a 30% increase in distributor sign-ups within the first two months. Interactive components, such as the animated distributor app showcase, drove higher engagement, with click-through rates increasing by 40%. The video carousel featuring trips and success stories received significant interaction, contributing to a 25% increase in time spent on the page. These changes not only boosted conversions but also reinforced the value proposition, helping to build trust and confidence among potential distributors.